Why are blogs important for business growth?
Blogs reach and engage large audiences in a way that traditional one-way information doesn’t have the capability to do. At the same time, blogs put a face to your business name while highlighting your expertise and passion for your industry. Another bonus: blogs are collaborative and they encourage interactions. Soliciting comments from readers is a great way to engage with customers.Here are some tips to help you start, maintain and grow a small business blog:
Identify a goal and blog intention
While you want to promote your business, don’t make the plugs too obvious in your content strategy. Decide what your purpose is and allow it to drive your content. Most blogs are centered on sharing information that their readers find useful. Define your goal, and adhere to it.Start your blog with the right software
Once you decide you want a business blog, consider your hosting software options. Free blogging software can be a simple and cost-effective solution for small businesses. If your blog takes off, you may consider integrations with existing business Wed domains (and remember to communicate to your readers of the host changes). Remember to make sure your blog is simple for users to navigate.Dedicate yourself to regular and relevant blogging
Two signs a blog has lost its way are when there are no active posts for more than two weeks, and |
| Photo via www.zincsolutions.com |
Develop a traffic-generating plan
Last, but far from least, is finding a way to move visitors to your business blog. There are a number of ways to generate traffic to your blog, both non-traditional and traditional in nature. Add built in RSS feeds and remember that your email signature and main business Website and great places to link your blog.Your blog is worth the time and effort it takes to start and sustain. By sharing content via your blog with your visitors, you’ll establish a strong reputation for your business within your industry. Happy blogging!
What has helped you maintain and grow your blog following?
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