Four Components to a Great Blog Post

According to Hubspot, websites with a blog get nearly 55 percent more viewers than websites that don’t.  But if your blog is lacking, it can be a big waste of your time.  So what is a great blog post?  It’s one that keeps people interested in your content. It encourages, informs, educates and entertains your reader.  Consider these tips to make your posts more attractive, generate more visitors and get more shares.

Select a strong title.

Think along the lines of relevant and descriptive when you choose your title.  It’s considered the most important part of any post.  Think of the most common words and phrases that people use when they may refer to your product or service and use those keywords in your title.  While cute titles are interesting, you may lose your readers if they have to think of what the post may be about.  Focus on a title that’s clear and interesting to invite readers to check out your post. 

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Add images or videos. 

Relevant multimedia content can turn a blog article into a memorable and fun article to read.  It breaks up text, making it more visually appealing to readers at the same time.  Remember to always link back and give credit to the originator when applicable.  A little eye candy on your blog goes a long way.

Write high quality content.

Have your customers in mind to make writing quality content a simpler task. What exactly is quality content?  High quality content is information that helps your audience, gives information or advice and provides a few laughs.  Write your blog posts in a manner that addresses the kind of customers you like to serve.  This will separate you from boring stuff people find on the Web and allow you to build a community of followers who look at you and your blog as their go-to spot.

Don’t forget blog links.

Links are an essential component to a blog for a lot of reasons.  They add value to your blog by pointing readers in the direction of useful information and enhance your blog.  As you link, don’t forget to double check and make sure they work before making your blog go live.

Anyone who writes a blog likely has the goal to make it one that readers follow, bookmark for later and share with their friends.  The right mix of components can make your blog powerful.  Utilize these tips to make your blog one that readers flock to for advice and tips, and the first blog your readers recommend to their friends.

                                             

Lori is a work-at-home mom living in Noblesville, a suburb of Indianapolis.  She is mom totwo young children and enjoys spending time watching them grow.  Lori enjoys shopping, spending time with her husband and kids, reading, and traveling. Feel free to leave her a comment.