What is Page Rank – And How Do I Improve Mine?

Every business that has a website has a goal: for it to rank high in the search engines like Google and Yahoo.  When people go to the search engines in hopes of a product or service you offer, you want them to find your business.  A higher rank results in increased visitors, typically leading to more sales.  Now that you know what page rank is, let’s talk about how to improve it.

Photo via seomarketingprogram.com

Select the right key phrase.

Your key phrase is a critical part of getting page rank.  If your phrase isn’t competitive, that makes things a little easier.  Make sure your key phrase is in the title and in the body of your page. 

If you phrase is competitive, then you’ll need to make your site worthy of a high ranking.  Think: when you search on Google, the best sites usually rank at the top, right?  Google wants it that way, because of the Google search engine wizards refer bad sites, people will turn to Bing or Yahoo instead of Google.

Earn your high ranking.

When it comes to a high ranking for your business, it’s not about tricks.  The search engines never stop tweaking their formula, so tricks won’t do it.  Make your site worthy of a good ranking.  Attributes that make a website high quality (according to a search engine) include a page that’s relevant to the term being searched for, has an authoritative voice, share useful content, is well-established, is quick to load and has links that work.

Build a quality site. 

Figure out which sites are beating you.  Is you site better than them?  If so, you’ll likely eventually surpass them in ranking, just be patient.  If your site isn’t quite as good, make the necessary improvements and higher rankings will follow.

Seek expert help.

Seeking profession help is going to be very beneficial when it comes to making your page rank escalate.  Professionals are called SEO’s, or search engines optimizers, specialize in improving your page.  These experts know just how to help you determine which keywords you should target to get other sites to link to yours.  To help your page see more traffic and earn more sales, expert help is the way to go.

 

As customers peruse the search engines, it’s crucial your business ranks high on the list.  Concentrate on writing content that’s compelling and original to attract links naturally.  Focus on your own judgment of quality, and add value for Internet users and you’ll see your site steadily rise up the search engine results page.

Is your website search engine friendly?