Summer
is here so get outside and enjoy the weather. Sunshiny days, blue skies and green grass boost your
customer’s moods and they spend additional time outside of their air-conditioned
homes. That makes these warm
months a great time to get outdoors and market in fun and creative ways. We have some sizzling ideas to heat up
your summer marketing campaign.
Participate
in a community event. The hot
months in many towns accompany street fairs and carnivals, outdoor movie
nights, concerts in the park and more.
Your chamber of commerce or city’s parks and recreation department can
tell you about the events scheduled for these upcoming months. Think about which events have potential
and plan to host a booth and hand out samples of your product or show off your
service. Use a fishbowl to gather
business cards. Another way you
can get your business name out there is to donate products to the event or
sponsor an event. In exchange, ask
to have your business name on the marketing pieces related to the event such as
programs or flyers.
Host
an event for your customers.
Host
a party, barbecue or even a wine tasting evening for your clients and prospects. This is the perfect way to thank your
customers, find out in more detail their needs and wants, and encourage more
business. If you own a
restaurant or retail store, have a summer-themed event for loyal customers like
an after-hours exclusive shopping night, or a specialty five-course dinner at a
discounted price.
Fly
a flag!
With
the 4th of July around the corner, this is a great idea. American flags become a landmark
because they’re so noticeable. If
you have a flagpole, that’s great.
If not, think about having a flag bracket installed on the side of your
building. Don’t have a
brick-and-mortar location? You can give away miniature American flags as you
attend summer networking events instead.
Sponsor
a giveaway.
Krispy
Kreme Donuts took advantage of National
Donut Day
on June 3rd giving away a free donut to everyone that walked through
their doors. This gave the popular
franchise the change to introduce itself to new customers and also scored some
publicity countrywide. While it
isn’t feasible for you to give away something free to every American, that
doesn’t mean you can’t take advantage of this tactic. Giveaways are an incentive for customers to do something for
you. Sign up for an email
newsletter, like you on Facebook or something similar. Wile everyone who gets a freebie or
discount won’t become a customer, you will get a lot of attention. That’s exactly what you want, right?
What
creative ways are you marketing your business this summer?
Photo
Resource: www.printcopyfactory.com
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